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Saturday, January 9, 2010

PROVED Advertising and Promotion TIPS::: jahid-tips.blogspot:::

PROVED Advertising and Promotion TIPS::: jahid-tips.blogspot:::: "PROVED Advertising and Promotion TIPS::: jahid-tips.blogspot:::
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  1. Join CMF Ads. Yes, as the lead developer I'm biased, but I wouldn't recommend CMF Ads if I didn't believe in it. Rapidly approaching its first anniversary (which is also my fifth wedding anniversary... should be quite a day!), CMF Ads is a low cost, no-nonsense ad network. Add your blog, add the widget, use the forums, accept ads and earn a few dollars, pay just $0.20 for 50 clicks to your blog. It's well worth using. (Note - although some of the remaining points in this section can be applied to CMF Ads, they can be used elsewhere too. This isn't purely a list of tips for CMF Ads.)
  2. Get a decent, memorable ad image. There is no point placing ads on other blogs unless your ad image gives people a compelling reason to click it. A tiny screenshot of your blog or a photo of yourself is not usually the best thing to include on an ad. A photo of you might be an acceptable ad for a personal blog, but will potential visitors know who they're looking at? Include a small amount of text - your pitch - and get people clicking your ads. Frankly, a crappy ad image will produce crappy results. Look to what you can do to improve your ads before blaming other people (such as the sites you advertise on, or the networks you advertise with) for things that only you can sort out.
  3. Find your advertising value. One good thing about ad networks is that you can often buy ads quite cheaply, whereas a private ad on a blog will typically set you back at least $10 per month. However, if you want to earn money from ad networks, you may find that you earn quite slowly due to the need to set a low price. Think you can set a high price and rake it in? Think again. Most small blogs should aim for a low cost ad. If you have a larger blog, that's fine - but measure your ad price against blogs in your niche that are similarly sized. Don't expect $250 per month when your blog is no bigger than the guy who charges $25 just down the road (in online terms, obviously). And don't look at an expensive ad on another site and expect that everyone will be willing to pay for it.
  4. Position your ads carefully. Is the highest priced ad, or the one that you value the most, at the top or the bottom of your blog? Did you just join a new ad network and stuff the widget at the bottom of the page, below a bunch of widgets that do nothing for your blog except slowing it down? I've seen so many blogs with a 256 credit Entrecard widget at the bottom, with a $0.05 CMF Ads widget above it, and a FREE Project Wonderful ad at the top... it's crazy.
  5. Shop around. Don't settle on the first ad price you come across. Check different networks as well as private ad rates. You may get a better deal if you spend a little longer looking, instead of buying the most obvious ad (which may turn out to be the most expensive).
  6. Beware of empty ad slots. It's fine to have an empty ad slot here and there, but when you see a whole row of them - especially across many different ad widgets - it suggests the blog may not be worth advertising on. If this is your blog, then reduce the number of empty slots or you may not get any ads at all. It is very unusual for a blog to put up 30 ads and get them all filled very quickly unless it is a popular blog with reasonable rates.
  7. Don't promote your blog until it is polished. Nobody expects a brand new blogger to make a groundbreaking blog from the very beginning. But while a blog can be very lonely if you have no readers, and you may have an urge to tell everyone about what you're up to, resist the temptation until you have something to share. It's fine if you use a pre-made template, write a few solid posts, and then share your blog with your close friends. But don't go telling people about your awesome new blog if there are no posts and you're still in the middle of moving things around.
  8. Avoid spamming people. By far the most annoying thing about promotion is when people think they can just post their link anywhere and everywhere. There are various ways of promoting your blog - it's best to try them one at a time, and use them sparingly. Don't just drop your link all over the web - you'll just be seen as a spammer.
  9. Link to previous posts. I'll admit, I've been a bit lazy with this post in that I haven't included links to previous posts - and there are plenty of places where I could. However, I wanted to keep the post pure as it's a long list. In most of my posts though, I try to link to earlier posts that may be relevant to what I'm writing about at the time. It's a great way to cross-promote your content within your blog and get people clicking from one post to another.
  10. Watch out for bargains. Contests, giveaways, special offers - these are great opportunities for you to promote your blog on the cheap. Winning a contest is all about luck, and it's usually quick and easy to put your name down, so why not?





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